The Australia China Development Company (ACDC) Chairman, The Hon. Chris Schacht has returned from the South Australia Premier’s Mission to Jinan, Qingdao and Shanghai.
Schacht who has travelled to China approximately 70 times and whom first visited Shandong Province in 1986 stresses the importance of maintaining the positive impression with a continued media focus.
Schacht announced his company ACDC has signed a Memorandum of Understanding with major Shandong broadcaster Qingdao TV in March 2016.
He said “ACDC’s Memorandum of Understanding with Qingdao Broadcasting and Television Station is part of a long term detailed strategy to develop further broadcasts, tourism packages, product sales and trade. ”
Through the ACDC MoU with Qingdao TV, iconic images of both South Australia and Northern Territory will promote the two states of Australia to a growing Chinese tourism market. Uluru, Kakadu, Kangaroo Island, the Barossa and Port Lincoln are all due to appear on Chinese TV in the coming months ahead.
Schacht’s company has been operating in Shandong for 15 years, building strategic and media relations with a view to benefit Australia’s interests.
He said Qingdao TV has been exceedingly generous under the auspices of the recent MoU signing, recently interviewing the Premier Jay Weatherill and South Australia’s Tourism Minister Leon Bignell as well as Lord Mayor Martin Haese on Qingdao’s highest rating TV program the ‘Today Show’s promoting South Australian tourism, trade and study opportunities to millions of people.”
Schacht announced a further promotional initiative which will see South Australia and Northern Territory working together to promote the two states to China during a 9 day event to be held in heart of Qingdao.
The South Australian Tourism Commission (SATC) and Tourism NT have secured a substantial presence at the Qingdao International Marina & Olympic Sailing Centre during the Qingdao International Beer Festival. The Sailing Regattas of the 29th Olympic Games in 2008 and the 13th Paralympic Games were held at this location.
The Qingdao International Marina is surrounded by numerous restaurants, tea houses, yacht clubs and KTVs (karaoke bars) five-star hotels and luxury boutique stores such as Louis Vuitton, Prada, Gucci, Bentley, Rolls Royce and Porsche.
The event will aim to promote South Australia and Northern Territory luxury adventure tourism, capturing a percentage of a Chinese demographic primed to undertake international travel.
Schacht says ‘The Qingdao International Beer Festival is peak time for tourists. Qingdao is China’s sailing Olympic City and for wealthy Chinese business people, marine culture is business culture, as ownership of a yacht is a symbol of luxury and wealth.”
The Qingdao International Marina marketing activation will be conducted by Tourism NT and SATC under the auspices of the Northern Territory Government and the Government of South Australia Tourism MoU.
Schacht stresses that “securing extensive TV media coverage of the 9 day event through the ACDC / QTV MoU is a major coup for South Australia and Northern Territory to attract the lucrative China tourist dollar.”
He says “We’re locking down tourism and film projects which will return real value to stakeholders and provide an extraordinarily high return on investment.”
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