The Australia China Development Company has facilitated and supported key marketing, film and tourism projects in 2015 and will extend and build on relationship building campaigns in 2016.
‘Catch the SuNseT’ China Marketing Tourism in partnership with Tourism Northern Territory
Since signing a memorandum of understanding with Tourism NT in September 2015, ACDC will work in partnership with Tourism NT to develop a range of key tourism marketing activities targeting the Greater China market. First up is luxury adventure documentary ‘Catch the SuNseT’ starring Chinese film actress Lily Ji, filmed in October 2015. Viewers will experience NT’s incredible tourism products through the eyes of Lily. Post production is now underway to finalise a full-length travel documentary and dynamic interstitials for promotion of NT to the Greater China market.
Outback Pub to be a fixture at the 2016 Qingdao International Beer Festival
NT continue to drive the growth of Chinese visitors to Australia with the launch of an Outback Pub at the world’s largest beer festival. Working in partnership with ACDC, an iconic Aussie outback pub will create a memorable and long lasting impression on thousands of potential tourists during August 2016.
Local legend Cosi capitalises on sister city Qingdao relationship
Andrew ‘Cosi’ Costello of ‘South Aussie with Cosi’ has successfully completed filming 2 episodes featuring the Qingdao Adelaide Sister City relationship. The episodes have aired on 1st November 2015 and 31st January 2016. Further success has been achieved with contracts in place for six episodes of Channel 9 ‘South Aussie with Cosi’ show to be aired by Qingdao TV. Shandong presenter Li Junjie has travelled to South Australia to film footage in Mandarin for a China audience. “It will be made in SA, creating jobs in SA”, said Cosi, who has secured airtime for the state in China worth more than $2 million. “For me, this is about creating jobs here,’’ he said. The show will have an audience of 1.8 million.
ACDC Qingdao connection supports Sister State Documentary
The SA Government recently filmed content for the 30th Anniversary of Shandong and South Australia Sister State Relations documentary based on ACDC pre-production insight to cultural highlights, tourism strengths and major development activity in the Qingdao market. On the 8th September 2015, clips of the DPC 30th Anniversary documentary were previewed at a welcome dinner for China’s largest ever trade delegation to South Australia. It was warmly received by the high level Shandong delegation and guests.