ACDC recently worked in partnership with BrandSA to develop and produce a 20 minute movie to warmly welcome China to get to know Adelaide. Opened by the Premier Jay Weatherill, Chinese actress Lily Ji interviews The Hon. Martin Haese, Cristina Tridente, Geoff Hardy and Irena Zhang to promote and showcase Adelaide and South Australia as one of the most creative, innovative and industrious places in Australia.

Lily Ji, originally from Kunming, Yunnan, south west of China, studied in Australia and graduated from The National Institute of Dramatic Arts in 2012. She has appeared in ‘Transformers 4’ and is lead in feature film ‘The Emperors Holiday’ (family comedy) released during the Chinese New Year in China nationally. Along with a number of TV projects Lily will  also be releasing 3 more movies in 2015:

  • ‘The Wine War’, directed by Leon Lai
  • ‘The Old Guard’, by Sammo Hung, stars Sammo Hung, Andy Lau, Eddie Peng 
  • ‘Skiptrace’, directed by Renny Harlin and starring Jackie Chan, BingBing Fan, Johnny Knoxville and Sean William Scott

The movie has been translated into Mandarin and will be accessible on a BrandSA youku channel as a complete documentary and also as individual interviews suitable for social media sharing.

ACDC in partnership with Unimedia, a Shanghai based advertising and marketing agency have developed a 15 second advertisement to showcase beautiful South Australia to citizens of Shanghai during late May. Unimedia work with big China brands to develop advertising on MCG sized screens outside of RT-Mart stores throughout China. It is believed that one screen outside an RT-Mart attracts 350K eyes per day. The video will be shown on all 11 Shanghai screens during a 2 week period, closing with an invitation to learn more at the BrandSA youku channel. Truly an innovative and progressive method to create brand awareness of South Australia!

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